Beyond sustainability.
        Towards regeneration. heading

Beyond sustainability. Towards regeneration.

To meet our 2030 goals, it's time to move beyond doing less harm and start actively restoring what has been lost. At Grounded, we believe in doing business that benefits not only our customers but also society and the planet. For that to occur we've developed a business model where our customers become part of the solution.

Restoring Balance with Blue Carbon

Every order is engineered to remove more carbon than is produced from the manufacturing and transportation of customer orders.

We do this by restoring multiple blue carbon coastal ecosystems that have a positive impact on the oceans and life it supports.

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United Nations Sustainable Development Goals

Grounded incorporates a number of the United Nations Sustainable Development Goals into our business operations and strategies. We set targets and implement policies and practices that support the achievement of the UNSDGs, such as reducing greenhouse gas emissions, responsible consumption and production, supporting decent work and economic growth, climate action and life below water.

Plastic Neutral

Packaging certification

Eliminate a product line or brand plastic footprint with our Plastic Neutral Packaging Certification. By calculating your annual plastic use in products and packaging we recover the equivalent amount of plastic from entering our oceans via ethical recycling programs.

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Plastic neutral
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Every order engineered to deliver a positive impact

An impact framework designed to target three critical environmental issues with every customer order.

  1. UNSDG Circularity


  2. UNSDG Atmospheric carbon

    Atmospheric carbon

  3. UNSDG Ocean health

    Ocean health

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B Corporation

Using Business as a force for Good

At Grounded, we are committed to using the power of business to create a positive impact on the world. That's why we are proud to be a certified B Corporation, joining a global community of companies that are dedicated to social and environmental responsibility.

B Corps are certified by the nonprofit B Lab, which measures a company's impact on its workers, customers, community, and the environment. By becoming a B Corp, we are able to showcase our commitment to doing business in a way that considers the well-being of all stakeholders.

This certification holds us accountable to the highest standards of performance, and we believe it is just one way that we can create value for our employees, customers, society and the planet. We are always looking for ways to make a difference, and we are honored to be a part of the B Corp movement.

Plastics Pact

Packaging Goals 2025

Grounded is a signatory to the ANZPAC Pact, a global initiative led by the Ellen MacArthur Foundation's New Plastic Economy initiative, which aims to build a circular economy for plastics in order to combat the problem of single use plastics and plastic pollution.

By 2025 the goal is to achieve the following:


100% reusable, recyclable or compostable packaging.


70% of plastic packaging being recycled or composted.


50% average recycled content included in packaging.

Grounded has developed and continues to develop a range of material solutions that meet/exceed the targets set for 2025.